Sneaker Boutique

A Florida-based sneaker and clothing store engaged the digital marketing services of Austin Marketing Co Internet Marketing Agency in May 2021 to boost their qualified traffic, inbound leads, and sales from all relevant channels.

To achieve the client’s goal, Austin Marketing Co focused on three main strategies: 1) search engine optimization (SEO), 2) pay-per-click (PPC) marketing, and paid social media advertising. Using these tactics, we ranked 50 percent of their keywords in the top 5 keyword rankings and saw an 820.2 percent increase in total traffic and a 324.1 percent increase in leads.

Austin Marketing Co’s paid strategies also generated notable customer results, amounting to a purchase conversion value of approximately $137,000 and a value-add to cart of $642,000.

Results from the last three months (April – July 2022) compared to the previous period also show a significant growth rate:

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Purchase Conversion Value

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Total Traffic

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Adds-to-Cart Value

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Inbound Leads

The Execution

From duplicate links and inconsistent link placements to missing/incorrect location data and an unoptimized ad account, the client had numerous challenges we needed to overcome to surpass any anticipated results.

Austin Marketing Co’s digital marketing team worked closely together to increase the company’s add-to-cart conversion and provide a more efficient budget spend. Our strategies involved:

  • Comprehensive website and advertising audits
  • Executing on-page SEO revisions based on initial audits
  • A paid digital strategy for Google Ads and social media to drive traffic and relevant leads
  • Using negative keywords, testing match types and increasing the budget for long-tail keywords to improve Google Ads quality scores
  • Collaborating on an organic content plan for social media and SEO-boosting blog content themes
  • Setting up branded search campaigns
  • Organizing the budget to focus on social channels and tactics that have proven the highest return and engagement
  • Advertising campaigns focused on brand awareness, traffic and follower growth
  • Leveraging lookalike audiences and retargeting campaigns
  • Shopify integration audit
  • Troubleshooting Shopify over multiple client calls
  • Optimizing the ad account for eCommerce
  • Rebuilding ad campaigns

Priorities For The Month Ahead

Austin Marketing Co’s primary goals are to scale the client’s budget, launch more dynamic ads and leverage promotions in ad creatives to further improve sales performance.

Project Tags:

Services Used

Paid Social Media Advertising

Pay-Per-Click (PPC) Marketing

Search Engine Optimization

The Results

  • Link Clicks: +22.56%
  • Impressions: +8.62%
  • Purchases: +1K%
  • Website Purchase ROAS: +153.93%
  • Website Purchase Value: +322.13%
  • Landing Page Views: +23.72%
  • Adds-to-Cart Value: +191%

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