Seismic Audio
Project Overview
Through Amazon’s integrated SEO and advertising campaigns, Austin Marketing Co was able to increase average customer sales volume from 14,548 total units ordered in December 2019 to 18,031 total units sold in February 2020. produced no sales.
After two months of the Amazon advertising campaign, our efforts resulted in a 26% increase in sales volume, a 23% increase in total units ordered, and a 21% increase in page views on the Amazon. Amazon product list. In addition, we were able to reduce the client’s advertising cost of sale (ACoS) by 40 percent.
Austin Marketing Co’s SEO campaign has also helped the client achieve the following results:
- New Email Users: +19.18%
- “Deal of the Day” Landing Page Sessions: +99.82%
- Add-to-Cart Conversion Rate: +18.59%
- Speaker Cabinet Landing Page Sessions: +47.28%
The successful execution of Austin Marketing Co’s digital marketing solutions resulted in an average of 23,979 monthly organic sessions, which was 5 percent higher than previous months. We also generated an average of 106 monthly organic order placements. With continuous optimization efforts and targeted advertising strategies, Seismic Audio is poised for long-term profitable growth.
Sales Volume
Unit Sales
Advertising Cost of Sale (ACoS)
Pageviews
Seismic Audio is a professional audio equipment manufacturer in Memphis, Tenn., dedicated to helping musicians sound their best. It offers a variety of unique speaker cabinets, pro audio speaker systems and music-related equipment. The company’s primary goal is to provide all musicians with the best shopping experience and the most affordable pro audio equipment on the market.
The client collaborated with Austin Marketing Co Internet Marketing Agency to boost its monthly sales through organic and paid advertising. After two months into the Amazon advertising campaign, Austin Marketing Co helped the client increase its sales volume by 26 percent for products that cost $250 and higher.
Executing The Strategy
THE CHALLENGE
Initially, Seismic Audio partnered with Austin Marketing Co to strengthen its Amazon marketing strategy. Before reaching out to Austin Marketing Co, the client produced approximately 14,000 monthly unit sales. To boost its order volume per month, Austin Marketing Co focused on optimizing the client’s Amazon product listings. Our primary objective was to improve the client’s daily sessions, pageviews and monthly sales.
THE SOLUTION
Our Amazon marketing team conducted extensive site audits and industry analysis to gain a better understanding of the direction of the client’s campaign. After extensive research, we have focused our marketing efforts on optimizing each product listing with relevant, high-performing keywords.
In less than a month, we completed a complete review of product titles, description bullets, keywords, and images for over 2,000 products. To attract more interested customers, we also launch automated and manual ad campaigns. Our online marketers at Austin Marketing Co set up promotional ads, such as coupons and BOGO (buy one get one), to convert more visitors into customers. The goal was to acquire a balanced traffic flow and increase the conversion rate and lead generation of the client.
The client’s marketing success was gauged based on the following key performance indicators (KPIs):
- Full-price sales volume
- Ad conversions (e.g., phone calls and transactions for audio products from Google Ads)
- Click-through rates (CTRs)
- Cost-per-click (CPC)
- Contact Us form submissions
- Organic traffic
- Organic rankings
- Website conversions
Austin Marketing Co also launched a pay-per-click marketing campaign to explore new opportunities for increased revenue. Our PPC strategy involved reviewing campaigns on Google Ads Search Partners, remarketing, managing negative keywords, creating new ad content and landing pages and updating bid strategies. We also monitored the market changes for possible additional service expansion opportunities and ad strategy adjustments.
Project Tags:
Services Used
Search Engine Optimization
Pay-Per-Click (PPC) Marketing