Outdoor Lifestyle Goods Seller
A professional outdoor lifestyle seller who produces ceramic grills and rotomolded coolers retained the paid advertising services of Austin Marketing Co Internet Marketing Agency after an unsatisfactory experience with a previous agency.
Since taking over the client’s paid advertising campaign in September 2021, Austin Marketing Co has helped the company achieve consistent growth. Our combined paid social and PPC marketing efforts resulted in a 322.13 percent increase in website purchase value, 153.93 percent growth in purchase ROAS of the website and a 191 percent increase in value-add to cart.
The client primarily wanted to see a return on investment (ROI) from their social media ads with a clear strategic focus. Austin Marketing Co was able to meet this goal and continues to take a full funnel approach to achieve higher ROAS.
The first half of 2022 has also seen a massive increase in purchases, purchase value, and month-to-month (MoM) ROAS.
Client performance began to pick up in March, generating a significant increase in sales and a ROAS of 2.52. Once we started to see this, we started scaling the budget to optimize for conversions, which helped increase conversions and decrease cost per acquisition (CPA).
In just six months, Austin Marketing Co has delivered a whopping 763.64% increase in ROAS, 3,700% purchase growth, and a 954.81% increase in purchase value.
Results from the last three months (April – July 2022) compared to the previous period also show a significant growth rate:
Purchase Conversion Value
Website Purchase ROAS
Years Experience
Website Purchase Value
The Execution
Since the client sells higher priced coolers and grills in a competitive market, it took some time to build trust with their target audience. Initially, we audited your checkout process to determine the reason behind the huge gap in value-add to cart and purchases.To address these challenges, our paid advertising team applied a full-funnel strategy that involved:
- Testing a variety of audiences and creative options to familiarize new audiences with the brand
- Building quality audience sizes
- Launching ad refreshes relevant to the seasons/activities where the products would be best suited for
- Developing highly targeted ads that meet and exceed the brand’s social media goals
- Readjusting budget to accommodate heavier push to cooler ads
- Continued ad optimizations and engagement monitoring
- Leveraging the client’s frequent promotions and free shipping offers in the ads
- Scaling by adding about 20 percent of the ad spend budget on the higher-performing campaigns
We’ve also optimized the client’s checkout process, making account creation optional and offering a variety of checkout methods like AfterPay, Sezzle and Amazon Pay.
Austin Marketing Co’s laser-focused approach to paid advertising has enabled the client to close the gap between abandoned checkouts and conversions, secure abandoned checkouts and grow the ROAS significantly.
Priorities For The Month Ahead
Austin Marketing Co continues to partner with the company to explore several promotions, targeting and creative options that will generate continuous growth. Our next steps involve upgrading the client to the next tier to scale their ad spend and achieve a higher ROAS.
Project Tags:
Services Used
Paid Social Media Advertising
Pay-Per-Click (PPC) Marketing
The Results
- Link Clicks: +22.56%
- Impressions: +8.62%
- Purchases: +1K%
- Website Purchase ROAS: +153.93%
- Website Purchase Value: +322.13%
- Landing Page Views: +23.72%
- Adds-to-Cart Value: +191%