This multiple-location orthodontic practice group specializes in a variety of orthodontic treatments, including Invisalign and jaw repositioning, designed to give patients a picture-perfect smile. The company serves multiple locations in the Southern United States.

The client reached out to Austin Marketing Co Internet Marketing Agency to increase lead generation and conversion rate through organic search. After 18 months into the SEO strategy, Austin Marketing Co has helped the company ramp up its monthly traffic by 119 percent and create a strong online presence.

Executing The Strategy

THE CHALLENGE

Initially, the orthodontic practice group came to Austin Marketing Co unimpressed with its existing digital marketing partner. Its online marketing campaign was not driving desired site traffic and conversion rate.

In an effort to increase the new patient consultations to 70 per month, orthodontic practice group partnered with Austin Marketing Co. The main goals were to improve site traffic, boost rankings on location-based keywords and, ultimately, ramp up its conversion rate by 10 percent from the previous year.

THE SOLUTION

After conducting a thorough audit of the site, SEO specialists at Austin Marketing Co developed an optimization strategy aimed at improving technical SEO on the client’s site, local citation management, domain linking strategies, creating content and link building.

Austin Marketing Co’s ongoing content development strategy focuses on ranking for location-based keywords, such as Invisalign. Now this was a challenge because Invisalign is a brand that has its own website. In order to rank for this competitive keyword, Austin Marketing Co has revamped its client content marketing strategy, focusing on a variety of industry-specific and location-based keywords.

• Analyzing lead statistics and Google Analytics to determine the best way to capture more leads
• Fixing duplicate site content to avoid Google penalties
• Increasing ranking for long-tail keywords to get more chances of appearing in featured snippet results
• Researching and writing about question-related topics for blog posts

Aside from a robust content marketing strategy, we also implemented strategic link building solutions to drive traffic to the client’s website. We leveraged internal linking and built relevant and organic links from authoritative sites to rank for competitive search queries.

Austin Marketing Co’s SEO specialists also set up and optimized the client’s local business listings in the top 69 business information and review sites, including Yelp, Google+, Insider Pages and Merchant Circle, among others.